The next Russian restaurant logo looks very familiar
(KRON) — As Western companies stop doing business in the Russian Federation, following that country’s invasion of Ukraine, new local alternatives to familiar brands seem to be forming.
For example, a March 12 trademark filing with the Russian Federal Institute of Industrial Property shows the logo of a new company that resembles the McDonald’s logo. The new company is called “Uncle Vanya” and, according to a translation of the trademark filing, it will operate snack bars, cafes, cafeterias and restaurants.
McDonald’s opened its first location in the Union of Soviet Socialist Republics in 1990 with a store in Moscow’s Pushkin Square, which drew hundreds of people curious to try Mickey D’s for the first time. The company closed nearly a thousand restaurants it owned in Russia after the invasion of Ukraine.
McDonald’s isn’t the only Western brand that could be replaced. On March 3, Ikea closed its stores and halted production in Russia and allied Belarus. According to several foreign and domestic news outlets, another trademark filing filed on March 21 features a blue text logo on a yellow oval on a blue background reminiscent of Ikea. The name? Idea.