Russian catering group Novikov to open its first international location in London
Due to its launch this summer, the Novikov Restaurant & Bar will feature two different restaurants, serving Italian and Asian cuisine, as well as a stand-alone lounge bar.
Located on Berkeley Street, the site is the first international venture of entrepreneur Arkady Novikov, who has developed a group of 50 restaurants in and around Moscow over the past 19 years.
Its restaurants, which are all stand-alone brands, serve more than 18 cuisines. The multi-million pound group, which employs 14,000 people, also operates a 15-acre agricultural farm on the outskirts of Moscow.
The Novikov Restaurant & Bar in London is the first of a number of projects for the group as it expands into the global market.
The site will be divided into two restaurants, one specializing in Asian cuisine and the other classic Italian.
The Asian Room, headed by Executive Chef Jeff Tyler, will serve Chinese and Pan-Asian cuisine. it will have 130 seats and the average price per person (excluding drinks) will be £ 25 for lunch, with dinner at £ 45.
The interior, designed by Geometry Design Moscow, will have a contemporary feel with a large piece of driftwood taking the centerpiece. The kitchen will be visible through a glass panel so that kitchen noise is not heard in the restaurant.
The italian room
The food served in the Italian restaurant will be classic Italian led by Executive Chef Stefano Stacca. Average prices (excluding drinks) will be £ 25 for lunch and £ 50 for dinner.
Also designed by Geometry Design Moscow, the room will have 150 seats as well as two private dining rooms. It will feature a large table with fresh produce on display.
In addition, there will be an independent Lounge Bar located in the basement. It will serve 140 covers of Italian, Asian and Russian cuisine and will also offer an extensive cocktail menu.
The bar will be designed to have a “relaxed atmosphere”, with live music and performances by top DJs.
“London is renowned for the diversity and quality of its gastronomic culture and is home to some of the best restaurants in the world. As one of the great cosmopolitan cities, London was a natural fit as the location for our first restaurant outside of Russia, ”said Arkady Novikov.
“We are delighted to bring the Novikov experience to London and I have no doubts that we can add to the dynamism of the London restaurant scene. “