Radisson signs agreement with Cosmos Hotel Group to introduce 11 properties across Russia
Under the agreement, seven existing hotels currently in the Cosmos hotel group’s portfolio will join the Radisson Individuals brand
Radisson Hotel Group and Cosmos Hotel Group (part of AFK Sistema) have signed an agreement under which part of Cosmos Hotel Group hotels will benefit from the international hotel chain Radisson Hotel Group while retaining their own brand and identity.
Under the agreement, seven existing hotels currently in the Cosmos hotel group’s portfolio will join the Radisson Individuals brand. Four other hotels have pledged to open by 2025 under this dual brand. In the future, the number of Cosmos hotels that will be members of Radisson Individuals may increase. Radisson Individuals offers independent hotels and regional chains the opportunity to be part of the global Radisson Hotel Group platform and benefit from the group’s global reach, while retaining the freedom to maintain their uniqueness and identity.
“With Radisson Hotel Group, we are launching a unique product on the Russian market: on the one hand, it is the development of a domestic brand and, on the other hand, the support of a major international player. These hotels, which are part of the deal, will operate under the Cosmos Hotels brand and affiliated with Radisson Individuals At the same time, by using the Radisson Rewards loyalty program, we will gain a new sales channel and global customer access. by Radisson Hotel Group. , of course, we’re ready to offer third-party owners who see us as a management company of their hotels to connect them not only to the Cosmos brand, but also to Radisson Individuals. We see this “symbiosis” between Cosmos HG and Radisson Hotel Group by rethinking our approach to the development of the hotel sector in Russia, ”said Alexandr Shvein, President of Cosmos Hotel Group.
“We are delighted to expand our partnership with Cosmos Hotel Group and add to our portfolio the first Radisson Individuals branded hotels in a range of Russian regions. This step strengthens the position of Radisson Hotel Group as the leading international operator in Russia with our portfolio of 47 hotels and 12,220 rooms in operation and under development. We look forward to a fruitful, long-term relationship with Cosmos Hotel Group, ”said Elie Younes, Global Director of Development, Radisson Hotel Group.