Impossible Foods launches its own plant-based restaurant menu
After supplying restaurants and grocery stores nationwide with millions of plant-based and meatless burgers, nuggets, meatballs and more, Impossible Foods is branching out with its own restaurant.
The new initiative, called Impossible Food Shop, will feature dishes crafted by Impossible Foods’ Head of Culinary Operations, Chef J. Michael Melton, and prepared in the kitchens of the Dog Haus restaurants, which were among the first in the country to put plant products on their permanent card in 2018.
Nearly 40 Dog Haus restaurants — the sites in Fremont, Oakland and San Francisco, as well as 16 locations in Southern California — are becoming impossible food stores starting this week.
The inaugural menu will feature six Impossible recipes, and future customers will have the opportunity to try new Impossible products:
Four Impossible Burger variations: The Shop Burger and the Double Down Shop Burger, with one or two Impossible Burger patties, lettuce, tomato, dill and Shop sauce; the Chili Cheese Shop Burger, which tops an Impossible Burger with Impossible Chili and cheese; and the Impossible Pat-B Melt, featuring an Impossible Burger, cola-caramelized onions, and vegan cheese sauce on toasted sourdough.
Impossible Chicken Nuggets: The sticky sesame sauce accompanies Impossible Nuggets and fries.
Impossible Sausage Burrito for Breakfast: Hot tortilla stuffed with Sausage Impossible, vegan egg, tater tots, tomatoes, avocado, vegan cheese sauce and chipotle cream.
Fries: These are also available topped with Plant-Free Cheese Sauce and/or Impossible Chili.
Meals from Impossible Shops are available for pickup or delivery through DoorDash, Postmates, Uber Eats and Grubhub, but not to restaurants, a spokesperson said.
According to the company, Impossible products are now available in more than 3,000 California restaurants and 2,000 grocery stores.
Details: The three participating Dog Haus kitchens are located at 43456 Boscell Road, Fremont; 2353 E. 12th St., Oakland; and 475 Sixth St. in the SOMA neighborhood of San Francisco. To order online, go to https://impossiblefoods.com/the-impossible-shop.