ENNISMORE IS APPLYING TO OPEN SLS BARCELONA, THE FIRST SLS HOTEL IN EUROPE IN PARTNERSHIP WITH ACTIVUMSG
Ennismore and ActivumSG’s Fund V sign a long-term management agreement to operate the new beachfront SLS property currently under construction at Barcelona trendy district of @22
The 490-room property is expected to open in the second half of 2024, providing SLS with its first destination in Europe
NEW YORK, April 11, 2022 /PRNewswire/ — Ennismore and ActivumSG Capital Management have signed a long-term management agreement which will bring from Ennismore SLS lifestyle brand at Europe for the first time, the opening of a 490-room hotel on the seafront Barcelona in the second half of 2024.
The 31,326 m² development is next to the beach and faces the marina on the northeast side of Barcelona @22 district – the former industrial area revitalized as part of a major regeneration programme. It is the last land by the sea in the metropolis Barcelona available for hotel development, with structural work to be completed in the coming months.
Chadi Farhatchief operating officer of the SLS brand, Ennismorementioned: “Opening in Barcelona is a massive statement of our ambitions to grow the SLS brand in Europe. SLS Barcelona is in an ideal location that offers so much to guests. We are thrilled to create the ultimate luxury destination that guests will be torn to leave if they choose to explore the other delights of this great city..”
Saul GoldsteinFounder and CEO of ActivumSG, mentioned: “SLS Barcelona will be a distinctive glamorous lifestyle destination, underpinned by the powerful reach of Ennismore and the Accor distribution network. We couldn’t be happier to have SLS as our operating partner as it is completely aligned with our vision to fill the void in the lifestyle hospitality market in this major European travel destination. This is a fantastic result for our hotel strategy of creating great hotels in the best locations as the industry recovers from the pandemic..”
Operated by a modern, lifestyle brand with a playful edge, SLS Barcelona will feature rooftop restaurants and bars as part of a distinctive food and beverage offering. The hotel will include three swimming pools, a 772 square meter ballroom, a spa and beauty salon, as well as a wellness and fitness center. Each room will have a balcony.
The location offers easy access to the historic center of Barcelona by car or public transport. As part of the regeneration program initiated in the 1990s, the @22 district has been transformed into a hub of innovation, technology and start-ups. It has also become a fashionable place to live, resulting in a vibrant mix of shops, restaurants and bars. Adjacent to the future SLS Barcelona is the city’s main venue for outdoor music festivals and events, while the university’s Faculty of Engineering, the CCIB convention center and the Natural Science Museum Museu Blau are all within easy walking distance.
SLS is home to an extraordinary experience coupled with a playful vibe. Culinary artistry, theatrical interiors, subversive design touches and unexpected indulgences are at the heart of every SLS property. Collaborations with leading developers, architects, designers and chefs allow SLS to continue to anticipate, innovate and shape the future of luxury living. With seven properties in beverly hills, Miami, Bahamian, Cancunand dubaiSLS is about to open two additional properties in Puerto Madero, Argentinaby May 2022 and Scottsdale by 2023.
Lifestyle is one of the fastest growing segments of the hospitality industry and lifestyle brands are recovering faster from the effects of the pandemic, helped by strong local and national demand, especially for restaurants and bars. Ennismore is at the forefront of lifestyle, with its collective of 14 brands representing 92 properties in operation in 26 countries, over 150 in the pipeline and over 150 restaurants and bars.
The project is an investment by ActivumSG’s fifth real estate fund as part of a pan-European hotel strategy launched by ActivumSG in Spain in 2015, initially targeting underserved market segments in major travel destinations. This strategy evolved during the Covid-19 pandemic to focus on these segments of Europe hospitality market that is best positioned to recover as leisure and business travel picks up.
IN REGARDS TO ENNISMORE
Ennismore is a creative hospitality company with a global collective of entrepreneurial brands and founded by founders with purpose at their heart. It curates and manages unique properties and experiences in some of the world’s most exciting destinations.
Founded in 2011 by an entrepreneur Sharan Pasricha, Ennismore and Accor entered into a joint venture in 2021 to create a new standalone entity, with Accor holding a majority stake. Creating the world’s fastest growing lifestyle hospitality company, it brings together from Ennismore expertise in building brands with creative storytelling, design and authentic experiences, with Accor’s wealth of knowledge of scale, network growth and distribution.
Under the direction of Sharan PasrichaFounder & Co-CEO, and Gaurav BhushanCo-CEO, Ennismore includes 14 brands – with 90 properties in operation and 160 more in the pipeline – and a collection of more than 150 culturally relevant and diverse restaurants and nightlife destinations.
Ennismore puts innovation at the center of everything it does, with four dedicated in-house specialist studios, obsessing over every customer touchpoint, including Carte Blanched – a fully integrated F&B concept platform; a creative studio for interior designers and graphic designers; a product and technological digital innovation laboratory, and a partnership and collaboration unit.
Ennismore was included in Fast Company’s 2020 and 2021 World’s Most Innovative Companies lists; ranked n°29 in the FT1000: Europe Fastest growing companies; and is part of the FT Future 100 – the UK’s fastest growing companies shaping the future of their industry.
Ennismore brands: 21c Museum Hotel, 25hours Hotels, Delano, Gleneagles, Hyde, J0&JOE, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, TRIBE and Working From_. ennismore.com
ActivumSG Capital Management Ltd. is a Jersey-based private equity investment manager focusing on opportunities in European property that offer attractive risk-adjusted returns for investors. To date, she has raised seven closed-end funds and several co-investment vehicles. Over the past 15 years, its multidisciplinary teams have examined the capital structure to identify the optimal entry point to access compelling real estate themes before they become fashionable. Operating from five offices across Europe, ActivumSG’s experienced local teams seek out opportunities across a wide range of sectors, unlocking real and lasting value through in-house asset management that they crystallize for investors via the most appropriate exit. ActivumSG is regulated by the Jersey Financial Services Commission. For more information, visit the website at activumsg.com
Media contact for ActivumSG:
Simon PackardHeadlion Consulting +44 7701 089844
Media contacts for Ennismore:
Marcos Elefhteriou, Vice President of Culture and Communications
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